Whether you are a small company or a large corporate business, it is becoming increasingly important to have a good online presence. We have reached a time where credibility and an online presence go hand in hand. Your website is a way to market yourself to the public and it provides a platform to tell customers why they should trust you; it helps to make your company look like a professional, legitimate company. Most people will search online for a company before they make any decisions so that they can first check the credibility.
Consider the following scenario; you have decided that you want to build a patio. Where is the first place you turn to find a company to help you? You do a Google search, right?
You have now done your search and a list of companies have popped up, so you start looking through their websites to see what they offer, what their past projects looked like, what their prices are etc. This already gives you a good indication of whether or not you want to approach any of these companies to give you a quote. Now imagine you are a building company looking for clients to use your services, but you don’t have a website, this now means that you won’t show up in those Google searches and as a result have already lost a potential client.
On the contrary, maybe you didn’t initially do a Google search, perhaps someone you know has recommended a building company. Great, saves you the effort of trying to find a company, right? Not so fast, you don’t know this company and what the quality of their work is like, so now you still go to Google and look up that particular company so that you can find out a bit more about them. So, you sit down, do your search and nothing pops up; it seems that this company doesn’t have a website. You now start to question the credibility of this company, am I right? We live in a time where if a company doesn’t have a website, we instantly begin to doubt the company and start questioning their credibility.
Your website is important for customer confidence
Although, even more important than having a website, is having a good website that is visually appealing, easy-to-use and provides the user with the information that they need. Let’s be honest, we all do it, you open the website for a company and instantly judge the quality of work that you think you will receive on how their website looks and works.. am I still guessing correctly here? The old age saying “don’t judge a book by its cover” has fallen away, we judge things by their cover almost immediately in these modern times. If we don’t like the look of the website or find the website difficult to navigate, there is a good chance we aren’t going to use that company.
Now the same applies to your business, your website is where people go to learn more about your business and what you have to offer. Without a website, there is a good chance that you are losing out on potential business.
Here are the top 3 advantages of a good, quality website:
- Your business will gain credibility
- It is a valuable, cost-effective marketing tools
- Your website is accessible to users 24/7